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Topic: Social Media Orientation
Demo: Registering for a blog, micro blog, twitter, flickr, and youtube and sharing usernams with class
Lecture: Social Media
What is social media
How is it changing traditional news and business organizations
Understanding the network effect
How ideas spread - Memes
Assignment: Discover and list 10 leading fashion blogs and write a brief critique of them, like, dislike, style etc. What works, what doesn't. Post items to tumblr and follow classmates.
A Vision of Students Today - http://www.youtube.com/watch?v=dGCJ46vyR9o
An anthropological introduction to YouTube - http://www.youtube.com/watch?v=TPAO-lZ4_hU
Social Media in Plain English - http://www.commoncraft.com/store/socialmedia
- Topic: Blogging and Blogospheres
Demo: Register a domain name for class blog and map it to a service service, setting up initial users
Lecture: Blogs and Blogospheres - understanding the connections
Assignment: Write a proposal for a your aspect blog that will include, topics, format, if you want to use a psudonim or real name etc.
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Topic: Fashion Blogs
Demo: registering a domain name and mapping it to blog service getting class set up as authors on the blog
Lecture: Case Study and discussion of two fashion blogs TBA
Assignment: Create a blog post on the 180fashion.com blog in the style that you want to create. Make sure to add a title, some text in the body, link to a related blog story, at least 2 tags, and put it in at least one category.
- Topic: Graphics, Writing, Linking
Demo: Finding and preparing images for blog posts
Lecture: Creative Commons Licencing, mixing, remixing, attribution, netiquette
Assignment: Create two blog posts that include photo essays
- Topic: Creating Valuable Content
Lecture: Interviews, breaking news, synthisis
Assignment: Create a blog post that is either based on an interview, or is a synthisis of several other blog posts from influencial authors
- Topic: Influence
Demo: Doing some background checks on leading fashion blogs using some freely avalable tools
Lecture: Building influence and social capital
Guest Speaker: TBA
Assignment: Write profiles on your top 5 bloggers and explain how and why they are influencial and what is their sphere of influence
- Topic: Talking To Influencers
Demo: good pitch bad pitch
Assignment: Each pick 3 influencers and pitch them either a story that we have published or the story behind our class blog. Comment on 3 different blog posts
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Topic: Keeping up with everyone and everything
Demo: RSS readers and aggrigators
Lecture: case study of aggrigation sites TBA
discussion: review comments on blog posts
Assignments: Write two blog posts
- Topic: Social Networks
Lecture: Review some social networks: Characterizing different social networks, social networking, social production etc.
Assignment: Demonstrate some ways you have integrated the group blog into some social networks you are part of
- Topic: Authenticity and Transparency
Lecture: Case studies of different approaches including psudonyms
Assignment: write a blog post on the importance of authenticity and transparency
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Topic: People Formerly Known As The Audience
Lecture: The 1% rule
Discussion: Discuss the book Here Comes Everybody
Assignment: Write a blog post that asks for and encourages comments
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Topic: Community Driven Fashion
Lecture: case study of several community driven fashion sites TBA
Assignment: TBA
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Topic: Monitization
Demo: Demo some monitization methods
Lecture and discussion: Pros and cons of advertising
Assignment: TBA
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Topic: Measuring Success
Demo: Review metrics package TBA
Lecture: defining success
Assignment: TBA
Notes from the Social Media Course Brainstorm session.
This is for a course on social media that I will be teaching at the Academy of Art University this fall. Apart from learning about social media and becoming social media literate I hope the course can provide hands on, practical tools to help students leverage social media in the future.
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